Branding, Packaging + Illustration
Branding, Packaging + Illustration
BRANDING / DESIGN / ILLUSTRATION
This was one of my first packaging projects back in 2011. Prominent Australian supermarket, Harris Farm, began importing Villa Rossi produce from Italy. Not only did they need new packaging to appeal to the Australian consumer, they wanted to compete with the big brands with strong brand presence on shelf. To express the authentic Italian heritage, I illustrated the iconic Tuscan landscape where the produce is grown and told the story of the Villa - Rossi families on pack.
Project completed whilst acting as Head of Design for Sydney based agency Workshop Australia.