The Anchorage

BRAND STRATEGY / BRANDING / DESIGN / INTERIOR DESIGN / ARTWORK

In 2017 I began an incredible, 9 month project, rebranding ‘The Anchorage’, a luxury hotel & spa, nestled on the pristine shoreline of Port Stephens, Australia.

The epic task included readdressing their positioning as well as creating a comprehensive array of brand collateral such as logo, typography, colour palettes, stationery, in-room compendium, EDM's, print and digital ads, signage and wayfinding graphics, staff uniforms, tableware and elements of interior design.

No stone was left unturned, rebranding their entire facility from top to bottom, including their new restaurant ‘The Wild Herring’, poolside cafe ‘The Galley Kitchen’, in-house spa ‘Spa Lucca’ and whiskey bar, aptly named 'Hemingways'.