Staples

ILLUSTRATION / DESIGN
Staples Europe wanted new packaging designed for their own-brand pen ranges. With over 80 skus, the product information needed to be displayed in a way that consumers would find easy to navigate. We created a clean, minimal and contemporary design by stripping out all unnecessary details. We also decided to illustrate the pens (rather than use product photography which can often be inconsistent in terms of lighting, quality and perspective) in order to create a cohesive look and feel, resulting in a bold, proud and confident design. There were 2 ranges, premium (which used grey, white and gold tones) and standard (which used the iconic Staples red, white and grey). Project completed while freelance for MAS.