Peche

BRANDING / DESIGN
While freelancing for MAS, I developed the brand identity for Peche Food Group, suppliers of the highest quality food to local Dutch restaurants such as Daddler, Bokkedoorns and 212 . The Peche team live and breathe food. Their product knowledge is unparalleled. They know exactly what’s going on in the kitchens of the top restaurants and get a kick out of sourcing that one unique product that makes a chef go wild. Their desire to acknowledge and celebrate that women were at the roots of the company led us to craft feminine icon (loosely based on a photo of the founder's mother), borrowing colours from traditional Dutch 'Delftware'.