4 Pines Bastard Children
4 Pines - The Bastard Children of the British Empire
DESIGN / TYPOGRAPHY / ARTWORK
Australia’s second largest independent brewery, the 4 Pines Brewing Co., gave beer connoisseurs a history lesson in a box. Not just one they could read, but one they could taste with six very different and very special ales. Using historically accurate recipes, each bottle told the next chapter in the true story of the illegitimate offspring of Great Britain’s burgeoning 18th Century brewing industry.
Awards & Press
2016 NY FESTIVALS
Bronze in Innovation - Packaging Design
Finalist in Packaging Design - Humour
2016 AWARD Awards
Finalist in Packaging Design Range
2015 AIBA
Best in Show Trophy
Gold - Best Packaging (Outer Case)
Gold - Best Labels (Surface Graphics)
AUSTRALIAN INTERNATIONAL BEER AWARDS 2015
Best Packaging & Gold Medal Winner
2015 LIA
Silver - Art Direction
Silver - Beer Category
2015 World Beer Championships
Gold Medal - Best Gift Box
Silver Medal x 2
PRESS
The Dieline: View Article
Creative Review UK: View Article
Initial off-premise and venue stock sold out within 24 hours of launch.
The Team
Lucy Edison - Senior Designer / Art Director / Typographer / Artworker
Peter Ogden - Creative Director / Copywriter
Tim Waters - Illustrator
David Milner - Strategy Wonder Extraordinaire