Go!Kidz

ILLUSTRATION / DESIGN
Recommended by a former client at Unilever, I was approached back in 2017 by founder Jeremy Crooks to create the Go! Kidz packaging. A few things were already set, the logo had been created and we were limited to producing labels which had to be applied by hand to the biodegradable packs. Their range of wholesome and nutritious kids meals are packed with veggie goodness (99% of Australian children are not eating enough vegetables, and a quarter are overweight or obese) so we decided to illustrate the veggies and make them the hero of the packaging. Being an Aussie company, we felt it was only right that the characters should wear sunnies! Go! Kidz meals use all-natural Australian ingredients and have no additives, preservatives, flavourings or chemicals.