Branding, Packaging + Illustration
Branding, Packaging + Illustration
DESIGN
Redesigning Smirnoff's in market range led us to maximise standout on shelf through a joyfully vibrant, dynamic and confident design with bold expression of flavour. We wanted 'Zero Sugar' to shine while simultaneously amping up the brand's KBA’s in a meaningful way. Executing the brand shield in black allowed us to borrow cues from in market 'zero sugar' expressions and therefore tap into existing consumer perceptions. The large, flavour led 'zero' in the background not only grounds the photography, it also creates a striking, ownable asset. Water refractions and ice add to the notion of 'summer refreshment'.
Project completed whilst freelancing with the talented team at Design Bridge and Partners NYC. Other designs in the range include Raspberry, Pink Lemonade and Red, White & Berry.