Cleanskin Wines

BRANDING / DESIGN
Back in 2018, the brief for these cleanskins was simple, create 3 new wine labels within the themes: 'Optica', 'Las Vegas' and 'Collections'. There were no previous brands, and with the target audience being 21 - 35, they didn’t want the iconography of traditional wine labels. This meant we could be as contemporary, abstract and vibrant as we wanted. The only constraints we had were the need for a paper label with no diecuts.