Branding, Packaging + Illustration
Branding, Packaging + Illustration
BRANDING / DESIGN
This concept design for Fitzroy Bay Distillery heros the very botanicals and ingredients used within their spirits.
Botanicals cast shadows over the main label, which visually capture the sense of long summer days and the idyllic, relaxed nature of life within the bay. It also provides the notion that the ingredients have left an everlasting impression on the spirit. You can take the bottle out the bay but the essence of Fitzroy remains.
Project completed with the wonderful, Sydney based WhatCameNext.