The Wild Herring

BRANDING / DESIGN / ART DIRECTION / ARTWORK
Rebranding The Wild Herring was part of a larger 9 month brand overhaul of 5 star hotel, The Anchorage - located in Port Stephens, Australia. The Wild Herring is their fine dining restaurant which serves fresh seafood and locally sourced produce. We felt the restaurant should feel like a natural extension of The Anchorage, sharing and reinforcing the brand position (‘where the land meets the sea'), as well as it’s tone and values. I designed all brand collateral including logo, colour palettes, menus and signage as well as sourcing staff uniforms, cutlery and tableware.